crm

I craft copy for every part of the user journey, from new customers to loyal fans.

Here’s my work with Bliq, a ride app that enables people to compare times and prices from Uber, Bolt, FreeNow, and other services to find their best deal.

I wrote hundreds of push notifications, in-app messages, and newsletters for everything from new customers to returning ones, product features, and more.

Close-up of a black electronic device with a white horizontal line.

PUSH NOTIFICATIONS

Notification about a ride-sharing app with a message saying 'Hunt for eggs — not rides,' an app icon, and a small bunny emoji.
A notification from a ride-sharing app titled 'Party for hours' with a dancing emoji. The message says, 'Find rides in seconds. Get home in minutes. Tap to book now.'
A promotional message from a social media app encouraging users to use an exclusive offer with the message 'Sweet summer savings', a cupcake emoji, and a smiling face with a tongue emoji, along with a logo that has a swirl in a gradient of purple, pink, and blue colors.
Notification about increased alcohol-related traffic incidents on Ascension Day, emphasizing the importance of not drinking and driving, and encouraging ridesharing.
Notification from the Lyft app encouraging the user to take their time getting ready, emphasizing the quick service with Lyft, and prompting to find fast rides.
A notification message offering 50% off the first ride with Blig, with a background of blue gradient.
Notification on a smartphone screen promoting ride-hailing apps, with an icon of a purple and pink swirl, and text about finding fast rides and comparing pickup times.
Notification from social media app asking 'What car does a Jedi drive?' with response 'A To-Yoda! May the 4th be with you today. Explore your galaxy with Bliq' and a small planet emoji.
Screenshot of a mobile app notification promoting the use of the 'Bliq' app for ride-hailing, with a purple and pink icon, and a winking face emoji with a tongue out.
A promotional graphic for the ride-sharing app Bliq. The image features two smartphones displaying the app interface on a blue background. The first phone shows ride options with prices, and the second shows a referral program. The text promotes booking luxury rides for four or more passengers, earning referral rewards, and includes a call-to-action button that says "Book Now." The bottom part provides company details and social media icons.

MARKETING NEWSLETTERS

Three friends sitting in a car, happily laughing together, promoting a ride-sharing service with a blue 'Book a ride' button.
A young woman with long hair, wearing a white T-shirt and a red headband, holding a phone in her right hand, standing on a city street at dusk, with buildings and cars in the background.
A woman sitting in the back seat of a car, smiling and holding a paper bag and a shopping container, during daytime with trees and a parking lot visible outside the window.